In an industry renowned for overnight success and instant obscurity almost in equal measure, Entertainment UK (EUK) provides a genuine base of knowledge and expertise.

By combining this experience with both a detailed understanding of target consumers and a world class demand forecasting capability, operational excellence for EUK comes as standard.

Put simply, in the fast moving and volatile entertainment market, not predicting an increase in demand, means missing a slice of valuable revenue and profit. Therefore the rewards for quickly and accurately identifying trends are enormous. It's for this reason that EUK has invested so significantly in its demand forecasting systems.

EUK's state of the art forecasting tool predicts daily consumer demand at both product and store level across tens of thousands of individual skus. These forecasts update daily to respond to changes in selling patterns and account for known retail influences such as the product life cycle. local demand preferences and market seasonality.

In addition, EUK's tried and tested allocation and replenishment model ensures that our retail customers maintain optimal availability with minimal stock investment.

EUK's excellence in operational and supply chain management has been acknowledged via its success in winning two leading international supply chain awards during the past year.